Design Intensive Master Training
A blueprint to help brand designers dramatically scale their income with low budget inquiries and short timelines
DIMT
No matter what stage as a design business owner you are currently in, trying to set your career up for success can be beyond challenging…
You're at the stage where...
You have been at it for years but are still only receiving low budget inquiries (or worse, sometimes no inquiries at all) which makes growing feel impossible.
You're at the stage where...
You are just starting out and don’t know where to begin, let alone how to set yourself a part, or how to do things “the right way” from the beginning.
You're at the stage where...
You have tried to implement design intensives on your own and don’t understand the hype - they aren’t taking off like you had hoped and you’re battling to get the process right.
I graduated college with a design degree but had no idea how to apply it in the real world. I wanted to start my own studio but had to learn how to do everything myself which took 5 frustrating years of trial and error.
I finally got my studio off the ground but then I could not figure out (for the life of me!) how to charge over $5k for a project that took me months to finish. Clients thought I was expensive but I was getting paid pennies after all the hours I put in. I wanted to scale but was barely paying myself.
Then, I invented an entirely new process that felt promising for my lower budget clients but took so much time, effort, money and failures to try to figure out. I was feeling really defeated and ready to give up.
I know what all of this feels like because I was in your same spot.
Then, finally, it clicked! And my studio exploded. Seemingly overnight, my business went from slow, low budget inquiries, to being booked out for months with design projects that were paying me $2k for ONE day of design work.
What if you…
Never had to worry about inquiries again because they naturally flowed into your business by word of mouth, all thanks to your process.
Launched your design business confidently with the proven systems, strategies and processes needed to see success from the beginning.
Raised your prices drastically without worrying about being too expensive or losing out on business due to budget.
Were able to effortlessly attract and book both intensives AND full scope projects to have the income, flexibility and creativity you want
Were able to grow your team so you could do the work you are most passionate about
Felt fully confident in your brand strategy skills so you could drastically increase the value of your services
How? Design Intensives.
– The design process that allows you to make between $1k-3k+ for a DAY of work as a designer.
What is a design intensive?
Simply put, a design intensive is a type of brand or website project structure.
Instead of a traditional design process that takes 4-8 weeks to complete, I “intensifed” the process to only include only what is absolutely necessary for a solid rebrand (or website); a strategic prep period, 1 prep/strategy meeting and 1 design day.
Why does the WAS signature process works better than others?
Fast forward 3 years and this concept of intensives that I invented back in 2021 has taken the industry by storm. Maybe you tried to take the idea and created your own process or you learned from another course creator who tacked on an intensives as a bonus lesson. Either way, you haven’t seen a whole lot of success with them and are thinking intensives aren’t what everyone says they are. But you haven’t tried the WAS method and that’s the game changer. Every other studio’s process is a copy cat and no other studio is as dedicated to intensives as I am.
At White and Salt, I have spent the past 3 years listening to clients, refining the process based on feedback and testing the process with a team. As a result, my agency has grown 4x…all because of intensives. Our experience with and dedication to design intensives is unmatched. No other process includes the level of brand strategy, organization, and creativity that ours does.
The proof is in the pudding though…
Our process has been taught to over 250 other designers who have raised their prices, grown their teams, increased inquiries and left feeling more confident than ever before. My course is the only one out there that is fully dedicated to learning design intensives from the inside out - no “bonus lesson” will go into the depth necessary to get this process right.
As an agency, we have worked on over 100 design intensive projects for clients that have resulted in millions of dollars in earned revenue, features in Forbes, The New York Times, HGTV, Domino, and Vogue (to name a few) and immeasurable increase in brand awareness on social media channels.
Finally, our design intensive process has allowed us to increase our rates from $5k to $30k-$50k+ for full length projects. No other process out there has results like that.
What past DIMT students have said
Course Breakdown
Part 1 : Design Studio Foundations (for designers just starting or designers needing to improve their systems and expand their knowledge)
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From Freelancer to Agency
Choosing an Agency Name
Starting Logistics
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Harness Your Uniqueness
Your Target Market
Income and Revenue Goals
Client Management System
Your Portfolio
Your Brand Identity and Website
Standard Design Process Overview
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Becoming a Brand Strategist and Expert
How to Uncover the Magic
Common Problems and How to Solve
Them Using Brand
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Storytelling
Knowing the Clients Goals
Balance & Hierarchy
Brand Personality
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Social Media Marketing Strategy for Brand
Designers by Brooke of Coastal Collective
Referral Strategy
How to Find Clients
Part 2: All Things Design Intensives
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Overcoming Mindset Hurdles
Process Overview
Calculating Profitability
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Setting Up a Discovery Call (Inquiry Response Template)
How to Conduct a Call (Call Script Template Walkthrough)
Call Script Extension
Real Client Call Recordings
How to Diagnose
Objection Handling
Offer Positioning and Positioning Script
Project Proposal (Template Walkthrough)
Following Up
Client Onboarding
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Strategy Process Overview
What to Look for in the Questionnaire
Sample Follow Up Questions (Digging Deeper)
How to Create a Standout Creative Direction (moodboard template)
How to - Strategy Prep Call Presentation (script template) and Getting an Approval
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Sample Schedule
How to - Design on an Intensive Day
Client Communication
Live Revision Call Format
Exporting Final Files
Brand Guidelines
Updating your Portfolio
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Tracking Results
Unique Scenarios and How to Handle Them
How to Grow and Train a Team
Your Role as Creative Director
Sample Workload with a Team
Using Intensives to Raise Rates
Upon enrollment, you will also receive…
Lifetime access, even as I make updates (I update the content yearly with our latest process since we are constantly refining and improving our agency systems!)
All of our systems and templates (call scripts, proposal template, moodboard template, client questionnaire, brand strategy questions, and canned emails)
Access to me! You will be added in a private FB community where you can ask specific questions anytime and access private, live training calls. All included in the course price.
Let’s do the math, it’s insane!
Making an amazing income as a designer doesn’t have to be hard. It is possible to have work flexibility AND a six-figure income.
3 intensives per month @ $2k each = $6k/month +
1 large project per quarter @ $10k each
$6k + $3k = $9k/month = $108,000 / year in revenue
The best part about this set up is that this is a very part-time schedule. Other than a few additional 30 minute meetings, you are only working 3 full design days out of the month for intensives then fitting in one large project over the course of 3 months.
My agency bookings today look like this;
3 intensives per month @ $3,500 each +
1 large project per quarter @ $30k each
= $246k / year in revenue
I work part-time and am a full-time mom for my 3 kids! I get to work with the best team and clients AND I have the dreamiest work/life balance. What would your dream scenario look like?
Pay in full
One payment of $1,400
SAVE $300 BY PAYING IN FULL!
Instant access to all 14 modules
Proposal template, moodboard prep work template, brand guidelines template, call scripts, and more!
Bonus guest training by Brooke of Coastal Collective Marketing
Guidelines on how to price and raise your rates immediately
Access to private FB community group
Lifetime access to the course (including future course updates)
Pay over time
Three payments of $533
Pay for the course over 3 months
Instant access to all 14 modules
Proposal template, moodboard prep work template, brand guidelines template, call scripts, and more!
Bonus guest training by Brooke of Coastal Collective Marketing
Guidelines on how to price and raise your rates immediately
Access to private FB community group
Lifetime access to the course (including future course updates)
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This course is for designers looking to start or expand their design business beyond being a freelancer. There is specific information for those just starting their agency and making the jump into business ownership AND content for experience studio owners looking to expand and grow.
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The course is pre-recorded so it's self-paced. It is very "binge-able." Some people binge, finish it in a day or 2 then start implementing and booking intensives that same week! Others would rather take it slow and watch a little at a time, if you did that, it would take about a week to finish.
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A design intensive is a type of project structure or process. It takes the process of a full rebrand or website design and "intensifies" it into about 2 hours of prep work and one day of design work. Clients love it because they get exactly what they need really quickly and in a budget they are comfortable with. You love it because the client relationships are fast (no drawn out timelines), your profit margin is often larger than even your larger, full projects and they are easy to book out since the timeline is so predictable. You also get to book clients you might usually turn away due to budget without compromising your income.
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The concept of intensives is very transferrable to other industries and services however, this course was really designed for other designers. It is taught from that point of view and all of the resources, templates and examples are for a designer's process.
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Yes! The class is pre-recorded so you can watch it whenever works best for you! I recommend bingeing it in a few days so you can implement and see a return quickly.
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The way I teach pricing is that you want ALL of your projects to be equally profitable so for you, it won't matter if someone books your intensive vs your full because even though the dollar amount on the full might be larger, your actual profit is about the same.
Intensives and full projects are also just very different and they serve different purposes even though some of the deliverables are the same. I have clients choose full, more expensive projects over intensives all the time. It is all about how you explain it and position them next to each other so it is clear to the client what the benefits and differences are of both.
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Since you gain access to all of the material instantly, I do not offer any refunds.
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Yes! We have had many designers from all over the world take DIMT and see success from it!
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Once you purchase, you will receive access to all the materials instantly! And once you’re in, you’re in forever. You’ll have lifetime access to the course materials and to the yearly course update as well ( I re-record the entire course every year to ensure you always have the most up to date info and continue pivoting with the market like we do at WAS). You also get lifetime access to the private FB group so you always have access to me and others for support and questions.
FAQ
Not ready to jump in quite yet?
Check out some of these other resources to see if we are a good fit…think of it as a “try before you buy” type of situation.
