Brand Strategy For Beginners

Learn the ins and outs of brand strategy in an approachable, easy to understand way so you can either level up your design services and increase rates or build a strong foundation for a fast growing brand of your own.

01. As a designer - Learn brand strategy, charge more for your design services and gain confidence to get real results for your clients

02. As a business owner - Start your business off on the right foot by making strategic decisions for your brand from the very start and accelerate your brands growth and success

03. Avoid starting or creating an empty business with no brand and instead create a company with vision, plan and impact

A PEEK INTO THIS MINI COURSE

Module 1

Intro to Brand Strategy (What is it and why should you care)

Module 2

Getting Started - Client Questionnaire (downloadable resource)

Module 3

Brand Purpose and Mission

Module 4

Competitor Analysis

Module 11

Moodboard and Brand Identity

Module 12

Implementation

Module 6

Target Market Analysis

Module 5

Brand Positioning

Module 8

Messaging and Tone of Voice

Module 7

Values and Personality

Module 10

Vison Casting

Module 9

Brand Experience

Templates

- Brand Strategy Deck (Canva and Adobe)
- Client Questionnaire