BRAND STRATEGY FOR BEGINNERS
Learn the ins and outs of brand strategy in an approachable, easy to understand way so you can either level up your design services and increase rates or build a strong foundation for a fast growing brand of your own.
01. As a designer - Learn brand strategy, charge more for your design services and gain confidence to get real results for your clients
02. As a business owner - Start your business off on the right foot by making strategic decisions for your brand from the very start and accelerate your brands growth and success
03. Avoid starting or creating an empty business with no brand and instead create a company with vision, plan and impact
A PEEK INTO THIS MINI COURSE
Module 1
Intro to Brand Strategy (What is it and why should you care)
Module 2
Getting Started - Client Questionnaire (downloadable resource)
Module 3
Brand Purpose and Mission
Module 4
Competitor Analysis
Module 11
Moodboard and Brand Identity
Module 12
Implementation
Module 6
Target Market Analysis
Module 5
Brand Positioning
Module 8
Messaging and Tone of Voice
Module 7
Values and Personality
Module 10
Vison Casting
Module 9
Brand Experience
Templates
- Brand Strategy Deck (Canva and Adobe)
- Client Questionnaire