Very Very joined forces with White and Salt in their pursuit of a strategic, custom brand identity, with the clear goal of achieving rapid growth. As part of Mechanism, a venture capitalist group known for guiding founders towards profitability and success, Very Very sought a branding solution that would optimize their timeline while maintaining top-notch quality.

The founder of Very Very came with a moving brand story, and our mission was to weave this mission into their brand identity. We envisioned a brand that radiated creativity, whimsy, and positivity. To bring this vision to life, we incorporated custom illustration throughout the brand visuals, starting with a hand-drawn word mark. The Very Very brand stands as a testament to the power of innovation, collaboration, and storytelling in the world of startup success.