You’re a talented designer, so why is your business stuck?
You thought that if you mastered design, the clients (and money) would follow but instead...
Your inquiries are slow (and low)—or nonexistent
You’re constantly underpricing just to book projects
You have the skills and all the ideas, but no one values it
Here’s the hard truth:
Being a great designer isn’t enough.
If you want to build a profitable, in-demand design studio, you need to learn how to:
-Price based on value and profit (not what you think clients can afford)
-Market your services so clients come to you (instead of constantly chasing)
-Lead projects with strategy so you’re paid for your brain (not just your design services)
And that is why I created Brand Designer Master Training
This is the first course of it’s kind that focuses on all the heavy hitting principles that will actually move the needle in your design business
Charge premium rates without hesitation and finally grow your business in the ways you’ve been dreaming of
Get booked out with dreamy, high value clients that scratch your creative itch (in all the best ways)
Go from designer to strategist and get paid for your thinking NOT just your design skills
Scale to $15K - $30K+ months—without overworking
This isn’t just another systems and processes course. This is the exact framework I used to go from:
Low-budget projects & inconsistent months to…
…A multi-six-figure agency with high-end clients & predictable revenue
Here’s what you’ll master inside BDMT
At the core of BDMT is The Value Framework—the system that separates struggling designers from high-earning creative business owners
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Most designers only sell design. High-value clients pay for expertise, positioning, and strategy.
✔ How to apply brand strategy beyond surface-level exercises
✔ The exact framework to structure high-value offers
✔ How to lead projects like a pro so clients trust (and pay for) your expertise -
Struggling to price your work? Most designers guess, which is why they’re stuck at $4K projects.
✔ How to price based on profit & value, not just deliverables
✔ The exact sales call techniques to get clients to upgrade packages
✔ Stop second-guessing your rates and start charging with confidence -
No more hoping for referrals or posting on Instagram without a plan.
✔ The marketing strategy that brings high-value clients to YOU
✔ The exact content plan I use to generate weekly leads
✔ How to brand yourself for premium pricing (so you stop competing on price) -
If you’re struggling to book clients, your problem might not be visibility—but your brand itself.
✔ How to position your brand for premium clients
✔ Fix the biggest mistakes that make your website & messaging fall flat
✔ How to make clients want to work with YOU specifically
What’s included in BDMT?
Over 40 videos (13+ hours of pre-recorded video lessons) walking you through all aspects of the value framework and more!
In-depth lessons on brand strategy, 10 videos worth! So you can get paid for your thinking and truly create dynamic and usable strategies for your clients
All the templates I use on a weekly basis within my thriving creative agency - Use my highly converting proposal template, canned emails, brand strategy template, creative direction template, brand guidelines template and more!
Bonus lesson on running paid ads to get clients taught by Brooke Apffel of Coastal Collective
My entire tech stack that I use to run my agency - see how I organize and structure all our timelines, files, client communication, team communication and more!
Lessons and strategies that build on each other, all designed to address the most common stressors of running a creative business – charging enough, finding clients, losing your creative spark and scaling to have a team
Real examples of brand strategies, discovery (sales) calls, and lessons learned from the past 10 years of running my creative agency.
Pricing & Sales Scripts – Know exactly how to price every project where you make a salary PLUS profit and know exactly what to say to close high value clients
Meet your instructor, Jenna
I built White & Salt into a multi-six-figure agency from scratch—without a lucky break, a viral moment, or a massive audience.
✔️ $35K+ monthly design revenue
✔️ 3-5 high-value inquiries per week
✔️ 350+ designers already transformed through my previous course, DIMT
BDMT is everything I wish I had when I started—so you don’t waste years figuring it out alone
Picture this: Monday mornings feel like Friday afternoons…
…Your calendar is filled with projects that light you up…
…Clients view you as their strategic partner, not just their designer…
…Your creative process has room to breathe and evolve.
Save $300 by paying in full
Pay in Full -
1 Payment of $1,499
Start TODAY with a lower up front cost
Pay Over Time -
3 Payments of $600
What happens after you sign up?
Instant Course Access – Your login arrives via email.
Lifetime Access – Including all future updates.
Private Slack Community – Think of it as your first creative team to collaborate with plus have direct access to Jenna
BDMT sold out 5 days early during prelaunch
No pressure… but also, kind of.