Goals and Objectives

Services

Creative Direction
Brand Strategy
Brand Identity
Brand Guidelines

Through a detailed competitor analysis, it was clear that there was a hole in the market for a modernized night guard brand. Our goal for the project was to fill that gap with a visual language that felt approachable, friendly, relatable and light-hearted to disrupt the space with something unexpected. Many people struggle with grinding their teeth at night and the current options feel sterile and uninspiring, The Good Mouth Co. is here to change that and to spread awareness about the importance oral health.