Project goals and objectives

Services

Creative Direction
Brand Strategy
Brand Identity

The Big Silence, a non-profit started by Karena Sahaidachny, exists to put the end to the stigma surrounding mental health. The Big Silence engaged White and Salt to create a foundational brand identity that the rest of the brand could grow and expand from. With big plans for the future, we created a color palette that sparks excitement which brings excitement to an otherwise very serious topic.