Client Results

Services

Creative Direction
Brand Strategy
Brand Identity
Packaging Design
Digital Assets

Fabled came to us as a disruptor in the medical scrub space but the brand wasn’t communicating that to the customer. Through thorough brand strategy, we clearly saw the gaps in the market and that every scrub company essentially looked the same so we set out to change that. The result, a beautifully modern brand created specifically for female physicians infused with personality and warmth to encourage creativity in an otherwise buttoned up space.