Design Studio

MASTER TRAINING

A blueprint to help current and aspiring brand and website designers successfully start and scale their own thriving design studio.

Trying to start your own design studio can feel exciting but also so overwhelming

Trying to start your own design studio can feel exciting but also so overwhelming

01

What if I can’t get clients? How do I attract the right type of client? How do I know what to charge them? How do I raise my prices?

02

What is a strong design process? Is what I am doing enough? How do I do brand strategy? How do I stay organized?

03

How do I even start? What should I name my studio? How do I accept payments? What systems/programs should I be using?

DO YOU FIND YOURSELF THINKING THESE QUESTIONS?

I know the overwhelm, doubt and comparison because I was there. Now, I know the systems and processes to be successful in the industry and want to tell you everything

I know the overwhelm, doubt and comparison because I was there. Now, I know the systems and processes to be successful in this industry and want to tell you everything.

IF YOU’RE A DESIGNER WHO’S READY TO EXPEDITE YOUR JOURNEY TO PROFITABILITY AND SUCCESS, THIS COURSE IS FOR YOU

In this course, you'll get...

- A detailed breakdown of each of our steps in our design process from client inquiry to final file handoff
- All the logistics of how to get your business set up
- Onboarding / Off Boarding
- Brand strategy (how to do it and how to translate it to your designs)
- Setting up profitable offerings FROM THE START (to avoid the biggest mistake most designers make!)
- Sales calls (including a script so you can have a high conversion on your inquiries)
- How to scale and hire a team
- Social media marketing
- Marketing (how to get clients)
- Honing your craft to become a better designer overall

- 6+ hours of training broken into bite sized pieces
- Lifetime access, even as we make updates to it
- All of our systems and templates
- Private FB community to learn alongside
- Access to us - we are here for all of your questions!

You’ll also get…

Here's what PAST STUDENTS
HAVE SAID ABOUT OUR COURSES

FROM SOLOPRENEUR TO GROWING AGENCY

I started my design studio, White and Salt, in 2015. I figured out everything on my own - from my processes and systems to marketing and how to actually create impactful work - it was a grind and doing it that way resulted in extremely slow progress. It took years of trial and error and a lot of self doubt to finally see my business get anywhere close to where I wanted it. At one point, I even went back to 9-5 agency life to make greater strides towards the career I envisioned. 

In 2020, 5 years after starting, it all finally started to click and I saw big changes start to happen. I started to actually make enough return in my business to scale - I hired my first employee, started hiring out contract help, was booking clients like crazy, and was receiving the best feedback from clients than ever before. 

Now, I want to give you the blueprint I wish I had back in 2015. The straight-to-the-point, step by step info you need to have the thriving design studio of your dreams in a lot less time than it took me. This course is designed to expedite your journey so you can feel fulfilled, successful and confident from the start.

MODULE 1

Common mindset blocks and how to overcome them

Freelance vs design studio

Your why and dream for the future

Business philosophies to adopt

MODULE 2

Choosing your business name

Logistics to get make your business offical and ready to take on clients

Getting your first website/portfolio up

An intro to Dubsado

MODULE  3

Design process overview

Client Aquisition (aka how to get clients - short term and long term strategies)

How to run a discovery call (with call script)

Establishing your business’ service offerings (this is an IMPORTANT one!)

How to be profitable within your business

How to sell your services with ease

Writing a proposal (template included)

The full course breakdown

MODULE  4

The onboarding process from start to finish

Onboarding email (template included)

Where to purchase your contract

How to use Dubsado

Putting together a project timeline in Asana

MODULE  5

All things brand strategy

How to conduct a brand strategy that will move the needle for your client

Brand strategy presentation (template included)

How to translate strategy into your designs

MODULE  6

Brand Creation

How to create forward-thinking, elevated brand identity

Brand identitfy presentation (template included)

How to present your throught process to the client and have light revisions

How to hone your craft

MODULE  7

Design Execution

How to take the approved brand identity and apply it to collateral items and packaging

How to choose a website platform that will best serve your client

Guest speaker - Katie Harrington, Showit expert



MODULE  8

Scaling your business

Hiring a team - what roles to look for first

Hiring out contractors


  

You can spend months (or years) figuring it all out yourself or, have someone who's tried it all and has had 7+ years of experience teach you exactly how to be successful from the beginning.

You can spend months (or years) figuring it all out yourself or, have someone who's tried it all and has had 7+ years of experience teach you exactly how to be successful from the beginning.

Let’s look at the math…

COURSE INVESTMENT = $1,200
AVERAGE CLIENT INVESTMENT = $2K-$15K+
(make your money back with 1 client)

This course teaches you how to be profitable from the beginning. We will talk about how to make both low budget and higher budget projects profitable so you can not only pay yourself but have enough left over to continue growing your business and scale your team if you wish. We will show you how to attract high-value clients and create high-value designs that will help move the needle in your clients businesses so you can confidently charge for your work and have a steady stream of inquiries.

This course is for you if. . .

You’re ready to start your own design studio or have already started and are ready to accelerate your journey to a thriving business

You’re looking for a detailed blueprint that will teach you everything from the logistical side of business ownership to design processes, brand strategy and marketing strategies 

You want to create more profitable project structures that work for both you and your clients and will allow you to scale if you wish

You want the skills and the confidence to be a standout brand designer and a strategic thought leader in the industry 

You want a community of designers to ask questions to and to have direct access to WAS for support- the journey is better together!

You’re ready to jump in and do the dang thing! You’ve caught the bug and know that a career on your terms is worth the work it takes to get there

Join the training

AND MAKE YOUR MONEY BACK AFTER BOOKING YOUR FIRST CLIENT!

PAY IN FULL

ONE PAYMENT OF

$1200

8 templates, scripts & resources
8 modules
6+ hours of recorded video trainings
Bonus guest trainings
Private FB support group
Lifetime access including updates

PAY OVER TIME

FOUR PAYMENTS OF

$325

8 templates, scripts & resources
8 modules
6+ hours of recorded video trainings
Bonus guest trainings
Private FB support group
Lifetime access including updates

FAQ

Is this course for beginners?

Yes! This course was created for brand designers who are either just starting out OR already have their own design studio and are ready to get the right systems, design processes and skillsets in place to have a thriving business. 

Will this course teach me how to design?

While this course won’t teach you the ins and outs of how to use any design programs, it does cover sections like “How to hone your craft” that covers topics like defining your unique design style and elevating your work. It also breaks down each step of the design process in detail so you know how to execute - nothing surface level here! 

Does this course cover brand strategy?

Yes, absolutely! There is a whole section dedicated to brand strategy where we teach you the ins and outs of our exact framework for brand strategy. We also teach you our thought processes behind decisions so you can customize the experience for the client and create stellar work that produces results your client will actually about! (resulting in lots of referrals and steady work for you!)

Is this course pre-recorded?

Yes! You will be given access to everything immediately so you can dive right in and go at your own pace! 

Will I learn your design process for pitching to clients and what to charge?

Yes absolutely! Something that was very frustrating for me as a designer just starting out was pricing and the constant struggle to actually be profitable. The main goal for me when creating this course was to spill all the knowledge I have now you can avoid what I went through and be highly profitable from the very start!

What templates are included?

Literally everything we use as an agency. All customer journey templates (proposal, onboarding system, questionnaires, wireframes, brand strategy, brand concepting, canned emails we send, and sales script to follow)

A blueprint to help brand and website designers dramatically scale their income with lower budget inquiries and short timelines

Design Intensive Master Training

A blueprint to help current and aspiring brand and website designers successfully start and scale their own thriving design studio.

Design Studio Master Training

What's included

Our courses are the perfect pair. Take both to be fully set up for success and run your agency just like we do

Designer Training Bundle

NOT QUITE READY TO JUMP IN?

Here are some free trainings you might like!

How to earn six figures with low budget clients

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